The Competition

You’ve made it this far so the opportunity must be pretty big. Congratulations! But wait… who else is already sat chomping away at pieces of this pie? Are there a couple of big players? Or lots of little ones? Are competitors a bad thing? And what if there are no competitors whatsoever?!?

Founders get an opportunity here to show investors they know who else is playing in the same space, they understand the strengths and weaknesses of their competition and recognise their own unique value proposition and why they’re going to win. For investors, this slide can be very revealing. Has the startup done their research? Are they trying to downplay the competition? Whatever is in this slide, good investors will be going away and doing their own very thorough competitive research, so possibly one of the least important slides, but one that should be included nevertheless.