The Money

The point of pitching for investment is to… er… get investment, right? So this is the slide that tells investors how much capital the founders are pitching for and what that money will help them achieve. This is a scary slide for most first-time founders and it’s easy to ask for too little or too much.

This slide is an opportunity for founders to show investors how their cash will help increase the value of the company for all shareholders. For investors, it’s another opportunity to assess the realism, ambition and common sense of the founding team.