The Market

Let’s recap quickly. We now understand that this startup has identified a problem and an innovative and simple way to solve it and add value to their customers, so much so that they’ll pay for it. But how big is this opportunity? How many customers have this problem? Is it 10? Or 10 million? And how do you reach them?

This is a founder’s opportunity to showcase their thorough understanding of the market environment they’re operating in. The market size can radically impact on a startup’s desirability to investors; the opportunity has to be big enough to warrant the risk of an investment. And the route to market has to seem realistic and achievable. So let’s learn about some of the ways market size and opportunity can be presented in a pitch deck.