The Problem

The reason for being, the pain, what keeps the founder up at night and keeps them focused when designing the solution. Arguably one of the most important slides in the deck, The Problem Statement should set the scene for investors, show them where this whole idea stems from and convince them that the problem not only exists, but is big and worth solving.

For founders, this slide is perfect for showcasing why they’re so passionate about their startup and to help investors understand why their existence is important. For investors, it’s a good way to learn more detail about the company’s mission and to begin to assess whether the founders understand the market they’re in.