The Revenues

Otherwise known as ‘How does it make money?’ the revenue streams are what help an idea graduate from hobby to company status. Of course, there are many different ways a company can make money and some are more attractive to VCs than others. This is an opportunity for founders to show investors that they understand the business and how it can generate money. For investors, they get the opportunity to assess whether the revenue streams chosen by the founders are sensible for the type of company and product, and also a sense of how realistic the team is in terms of their expectations.