The Demo/Prototype

Wait a minute, isn’t the demo basically just an extension of the solution? Well, yes kind of. But whereas the solution is really an overview statement of how the team will solve the problem: “a website that connects people who have spare rooms with people who need somewhere to stay short-term”, the demo is more in-depth, showcasing exactly what the product does, the user experience and, depending on the stage of the startup, a working prototype that investors can have a play with.

For the founder, it’s another opportunity to show off product design skills and impress investors with the elegance of their solution. And for investors, they get a good first look at what the team is capable of from a technical perspective and whether they have the ability to build something functional and perhaps even beautiful.